If you want to grow, you have to understand. Understanding what people really need. Understanding where processes are stalling. And understand how to get data moving — for targeted communication, automated processes, and better decisions. Data is not a by-product. They are capital. And automation is not technology — it is strategy. Yoline develops data-based architectures that not only report, but move. Our solutions combine marketing, sales and product with data-driven intelligence: from segmentation to personalization to automating complete customer journeys. We never think in terms of tools, but in terms of impact. Never in funnels, but in relationships. And never in numbers alone — but in opportunities.
Data alone doesn't mean anything. Real insights are only created through analysis, context and visualization. Yoline helps companies turn data into structure — and to derive concrete actions from it.
Whether from a CRM, website, email tool or campaign: We create a system that connects data, makes it available in real time and makes it understandable for everyone.
Not every number is relevant. Together with you, we develop a metric strategy that contributes to your goals — and not just produces figures.
Because what you measure influences what you do. That's why we focus on meaningful KPIs, meaningful dashboards, and data logic that doesn't overwhelm you — but strengthens you.
Automated workflows relieve teams, speed up processes and reduce errors. But only if they're well thought out. Yoline develops automated processes that fit into your reality — and can be expanded at any time.
Whether it's email routes, lead nurturing or internal processes: We balance structure, triggers and logic — and create systems that really work for you.
We believe in communication with a system — but always with attitude. Automated processes must never lose their personal touch. That is why we rely on smart automation that does not replace people, but strengthens them.
Relevance comes from context. Yoline helps companies dynamically segment target groups, personalize content and orchestrate campaigns based on data — whether via email, website, social or messaging.
With AI-powered personalization, we develop journeys that adapt to behavior — not to standard routes. For communication that feels like a dialogue.
We don't think in terms of mailings, but in terms of relationships. Our strategies are based on an understanding of the entire customer lifecycle — and start at key touchpoints.
Not mandatory. Many companies already use tools such as Mailchimp, Hubspot, Klaviyo or ActiveCampaign — but only use a fraction of the options. We'll check with you whether you can optimize your existing setup before we recommend new systems.
For example, you can automate email routes following downloads, behavioral triggers such as page visits, reminder emails, internal CRM notifications, or even cross-channel actions (such as social ads). The important thing is: It must fit the customer journey — not everything that can be automated is beneficial.
This depends on data protection guidelines (DSGVO/RevDSG) and platform guidelines. Important: Observe opt-in, anonymize IP addresses if necessary, manage cookies correctly. In case of uncertainty, we recommend legal advice.
Not every contact is a lead — and not every lead is a deal. We structure your sales pipeline based on data and automate the nurturing routes so that sales teams can concentrate on the essentials.
With clear qualification, scoring models and smart handovers between marketing & sales.
We optimize your CRM setups, define triggers for actions and build processes that turn inquiries into transactions — efficient, comprehensible, scalable.
Dashboards are only useful if they are understandable. We develop visual cockpits for marketing, sales, management or product teams — individually tailored to your KPIs.
In real time, mobile-optimized, interactive. This is how reporting becomes decisive power.
Data is only powerful when it is used. We help build a data culture where insights are shared, understood, and used. Not as a control — but as an opportunity.
We don't just use tools — we create architectures. From data flow to automation systems, we think in operational contexts and design interfaces that make sense.
Yoline translates complex data worlds into understandable strategies. For managers, teams and tools who work together rather than against each other.
