You can't recognize really strong brands by their logo. It's about how they move people. How they communicate, how they act — and how consistently their business model is set up behind it. Brands aren't marketing. They are identity, orientation, relationship. And business models? The stage where the whole thing comes alive. At Yoline, we always think of brand and business model together. Because the two belong together. And because one doesn't work in the long term without the other. We help you make things clear: What you're doing. Why that's important. And how it pays off economically. The result: brands with attitude. Models with a future. Strategies that take people along — and help shape markets.
Kluge Entscheidungen brauchen Klarheit. Wir schaffen die Basis dafür – mit fundierten Analysen, strategischem Tiefgang und einem Blick für das grosse Ganze. So entsteht ein Navigationssystem für Markenentwicklung, Geschäftsmodell und Innovation.
Digital heisst nicht automatisch smart. Wir entwickeln digitale Geschäftsmodelle, die technologische Möglichkeiten strategisch nutzen – für nachhaltiges Wachstum und datenbasierte Prozesse.
Ein starkes Geschäftsmodell ist mehr als ein Finanzplan. Es ist der strategische Rahmen, wie eure Leistungen Wert schaffen – für Kund:innen, Teams und Investoren. Wir entwickeln Modelle, die tragen, wachsen und Wirkung erzeugen.
Wachstum braucht Struktur. Wir identifizieren Chancen, validieren Potenziale und entwickeln neue Geschäftsbereiche – mit Blick auf Markt, Marke und Machbarkeit.
Klarheit nach innen, Wirkung nach aussen. Wir helfen Organisationen, ein starkes Leitbild zu entwickeln – als Kompass für Entscheidungen, Kommunikation und Kultur.
Wir denken wie Unternehmer:innen – und bauen gemeinsam mit dir dein Startup auf. Mit Struktur, Marktverständnis und echtem Business Know-how.
A good brand doesn't just promise something — it also keeps it. And that's where it counts: in everyday life, in behavior, in communication, in performance. That is exactly why the business model must be able to carry the brand message. And vice versa.
If you want to build a visionary brand, you need a solid foundation. This means: A business model that is digitally designed, works economically realistically and is flexible enough to grow with the market.
Yoline helps organizations create this balance. With strategic depth, a clear view of economic indicators — and a human language that touches rather than dazzles.
Brand development at Yoline starts with a clear understanding: Brands are not what companies say about themselves — they are what others say about them.
That is why we define together with you what you stand for. We create an identity that is credible. A message that sticks. And a tonality that can be translated into any touchpoint experience.
This includes:
Brand is relationship. And relationships are created not through logos, but through relevance.
A good business model cannot simply be “put on”. It comes from real needs — among your target group, in the team, and in the market.
That's why we're working closely with you to find out which model fits your organization. This is not about off-the-shelf copies or concepts, but about models with a real fit — both economically and culturally.
This could be a platform solution, a membership model, a hybrid approach of service and digital product — or something completely different. The decisive factor is: It must work. And be scalable.
Our methods:
Yoline brings entrepreneurial reality into play — and at the same time thinks far beyond it.
The difference between a marketing concept and a marketing strategy lies in the level of detail. The marketing strategy is the overarching plan that determines how goals should be achieved. It is about the big plan, the competitive analysis and the determination of the target group.
The marketing concept, on the other hand, is like a roadmap for the success of your company. It contains the specific actions you take to make your strategy a reality — the ingredients and steps you need to achieve your goal.
Without a clever strategy, concepts are like a ship without a compass. And without a well-thought-out concept, every strategy remains just a dream.
We're not coming up with the finished solution. We're coming in with real questions. With an open view. And a process that involves you — from the initial sketch to the strategic decision.
Our collaboration is based on trust, speed, critical thinking and genuine sparring on equal terms.
Whether in a workshop, in a leadership call or during prototyping: We challenge, structure, mirror and enable. Not as classic consulting — but as a temporary team, with real passion for what is possible.
Workshops, sprints and intensive sparring are our tools. But our impact is created where structure and dynamism meet: in a real project.
Whether early stage, scale-up or realignment in medium-sized companies — Yoline is where entrepreneurial energy meets strategic demands. Our customers don't always have the same goals. But they all have a clear why.
And that is exactly where we start. We help startups build right from the start. We help SMEs rethink business areas. And we give organizations tools with which they can turn visions into concrete models.
More than just a strategy paper. More than a brand workshop. More than a consulting project.
What remains is:
We call that: identity with impact.
