Effective communication doesn't start with a post. But with understanding. If you want to reach people today, you need more than content — you need an attitude, a clear why and a strategy that creates relevance. Yoline develops sophisticated communication and activation strategies that position brands, involve target groups and enable change. We create formats, messages and experiences that are not only visible but also tangible — online, offline, phygital. Whether it's internal communication or external campaign, content strategy or activation concept: We combine structure with emotion, strategy with storytelling, goal orientation with creative power.
Only those who know what concerns people can reach them. We analyse needs, values, areas of conflict — and use them to build communication strategies that not only send but also understand.
In a world full of stimuli, it is not the loudest voices that win, but the most credible. Our communication approaches focus on substance rather than show — approachable, clear, on equal footing.
Every brand speaks — the question is: How? We help you develop tonality, storylines and language images that suit you. And that can be found in every medium — from the website to the keynote.
Good content doesn't explain — it inspires. We plan and produce content that engages people, shows a stance and builds relationships.
From thought leadership to product communication: We get your messages straight to the point.
Brands aren't liked, they're experienced. We develop creative activation formats that are not only visible — but also become part of the everyday life of your target groups.
Whether it's an event, campaign, digital campaign or employee engagement: We get brands moving — and people moving.
We never think of channels as isolated, but connected. Digital, analog, internal and external: We create coherent touchpoints with a strong message and a clear effect.
The result? A brand world that lives — and activates.
Internal communication is more than just a newsletter. It is a strategic tool for culture, change and identification.
We help to prepare messages in such a way that they are understood, shared and lived — across all levels.
Whether it's transformation, restructuring or a new direction: Yoline develops communication support that provides orientation, creates trust and makes change possible.
With formats that motivate. And messages that take people away.
A communication plan is an essential tool for effectively managing communication in a company or project. The most important components of a communication plan are:
- Objectives: Clear definition of communication goals.
- Target groups: Identifying the target groups that are to be reached.
- Messages: Key messages and main messages that should be conveyed.
- Channels: Selection of communication channels (e.g. email, social media, press releases).
- Timetable: Determine the times for communication.
- Roles and responsibilities: Determine who is responsible for which communication tasks.
- Budget: Defining the budget for communication measures.
- Evaluation: Methods for measuring and evaluating communication success.
To effectively measure the ROI (return on investment) of your marketing campaign, you should subtract the total cost of your campaign from the revenue generated and divide the result by the total costs. This results in a percentage indicator that shows the profitability of your campaigns. In addition to ROI analysis, ROAS (Return on Advertising Spend) can be useful, particularly when evaluating advertising measures such as Google Ads. Use tools like Google Analytics 4 (GA-4) and specialized ROI analysis software to get detailed insights and real-time data.
People don't remember facts. But stories. That is why we rely on strategic storytelling that touches, motivates and activates.
Whether it's a company's history, customer journey or product development — we turn it into a story with suspense and soul.
Brands that have something to say need a stage and format. We position you so that you are heard — with content that makes sense. And messages that last.
We combine brand strategy with campaign craft, editorial planning with activation energy. And turn it into a communication logic that inspires — and works.
Whether it's leadership communication, product PR or employer branding: We translate corporate goals into communication that reaches people — in marketing, HR, sales or change management.
