Suddenly, they're everywhere: GEO agencies. They promise visibility in ChatGPT, reach in SBU and 1st place in the next answer machine. Sounds like the future. Sounds like progress. Sounds... to be honest, a bit like buzzword bingo. I understand the impulse — really. We all want to be at the forefront when digital visibility changes. But before we rename the playing field, we should make sure we understand it at all. Because good SEO agencies have long since internalized what many sell under GEO: clean structure, clear messages, technically sound set-up — in such a way that humans and machines can work with them. In this article, I'll show you what really matters: What is relevant, what is hot air — and why Yoline is geo-ready from day 1 without having called it that.
GEO is here - the world is raging. Companies that partner with GEO agencies can now multiply their profit margins. At least that's how it reads...
Of course, digital visibility doesn't end with Google anymore. Today, systems such as ChatGPT, Perplexity or the new Search Generative Experience from Bing and Google itself also include.
Yes, it's a new discipline — Generative Engine Optimization. But it is Not a new playing field. It is the logical development of what good SEO agencies have been doing for years: structure content, create trust, set up technology cleanly — in such a way that people and machines understand what it's all about.
What concerns me more personally is another change: Search behavior is changing.
People don't just Google anymore—they talk to systems. They want dialogue, contexts, solutions. Opportunity and danger at the same time.
This creates huge opportunities — provided that you build structures that allow these interactions. Or is the opportunity perhaps rather modest after all, as impressions are currently increasing but click-through rates are falling in some cases?
At Yoline, we focus on the opportunities that arise from these new technologies and developments. No, we are not yet committed to being “GEO agency” big on our flag, but we have been working on various customer projects in LLM infrastructures for around a year:
A few weeks ago, we were able to launch our new product, a controllable, segmentable, source-based AI system for content automation and consulting. Compliant with data protection regulations. Efficient Expandable in a customer-focused manner.
But more about that another time.
Suddenly, many agencies call themselves GEO specialists. They promise visibility in AI answers, top results in chatbots, and rankings that don't even exist yet.
But what is really behind it?
GEO only works if the foundation is right and the majority of this has already been continuously optimized through structured SEO measures:
Anyone who creates clean, user-oriented content — and does so systemically — will also appear in generative answers. GEO is therefore not necessarily a new product, but the result of consistent, modern SEO work.
Good technical structure, clear content and semantic organization mean that your content can even be captured by LLMs such as GPT-4 or Claude.
In concrete terms, this means:
What is clean becomes visible. What is technically installed remains invisible — even for AI.
(→ strengthens EEAT & authenticity)
But even that is often no longer enough: LLMs are increasingly taking account of The digital environment of your third-party content and opinions — i.e. who reviews you, quotes you, where you appear and how consistent your statements are across different platforms.
That is why, since day 1, we at Yoline have been making sure that our customers:
Visibility is not a stand-alone. She is a System of signals, contexts and trust.
(→ shows future prospects & expands GEO understanding)
In addition, there is: New models such as GPT-4, Claude or Mistral are increasingly evaluating content holistically. This means that they not only analyze your website, but also:
If you want to be visible today, you also need to think connectable:
Content ≠ website only — but a network of signals, brand management and authenticity.
Admittedly, we did crawl one or the other website of modern GEO agencies. And with a small smile, we ended up on websites that were sometimes overloaded with Javascript and on which JS is not being prendered. While Google often still renders complex JavaScript, large language models remain currently at HTML source code is available. Anything that is dynamically reloaded falls through the cracks.
Source: seo.ai — Can AI crawlers read JS?
Therefore, the following applies:
If you want GEO, you have to technically clean up SEO. No marketing tricks. No animation menus. No framework clutter.
GEO is more than a trend — but also less than a miracle cure.
The companies that are winning now are not the ones with the loudest agency claims. But those who think of visibility as a system:
At Yoline, we don't work with checklists, but with structure. Not by looking at the tool, but by looking at the whole thing. And yes: We're looking forward to making you visible — on Google, on GPT, wherever it counts. We are pleased to show you how, thanks to continuous SEO optimizations, our customers are now absolute winners in the area of GEO compared to their competitors. Of course, we can click through with you live in just a few clicks how visible you really are, in classic search, in AI systems and in the minds of your target group.
SEO in itself is an unpaid way to improve your site's visibility in search engine results. Many SEO measures, such as keyword research, on-page optimization, and content creation, can be carried out without direct costs. However, tools and software can incur costs. In addition, we recommend that at least the individual SEO strategy be developed through an SEO agency such as Yoline. These expenses result in one-off investment costs. Experience has shown that we recommend working with an SEO agency on a monthly basis in order to achieve the best possible visibility on Google and Co. However, investing in SEO can pay off in the long run as it helps to increase organic traffic and reduce reliance on paid advertising.
There are lots of excellent SEO tools out there, each with different strengths. The most well-known and frequently used tools include:
It should be noted that the optimal tool in the United States or in Germany is not necessarily the best tool in Switzerland. It is necessary to assess the databases that are set up in the tools for each language and country. Here at Sistrix, we have enormous volumes of data for Switzerland, Germany and Austria.
Wir machen dein Business fit für die Zukunft. Mit smarten Strategien und digitalen Lösungen begleiten wir dich und dein Team von der Idee bis zur Umsetzung. Unser Ziel? Bald schon wieder weg zu sein und von extern den nachhaltigen Erfolg deiner Brand zu sehen. Wir verbinden menschliche Kompetenz mit Technologie und den Werten deines Unternehmens. Klingt gut, oder?
